Embryonic Stem Cells Research Essay -- Biology, Science Experiment

Early stage undifferentiated organisms research is a clashing subject in the United States. A few people feel that it is ethically and strictly inaccurate as they are murdering a human life at the principal phase of life. While some think it is alright in light of the fact that the human life to them begins at the phase of the baby. In this paper we will examine the all out angle meaning: how the administration takes playThe aim of this examination paper is to advise about the advantages of creature testing for mankind through the advancement of clinical medicines and the personal satisfaction since forever. Likewise attempt to convince the general public that is against this training about the numerous positive factors that has given us the creature tries in the fight against infections and conditions. By which today are effectively killed numerous infections and irritations that used to be lethal. At last, we will likewise show our own contentions benefiting ourselves of certain bo oks and articles distributed on the web about this dubious issue. Our own motivations are to uncover the numerous positive factors that have creature testing on the couple of burdens that a few associations by and large purposely misrepresented. Creature Testing We chose to do this exploration about the creature testing in light of the fact that is one of the issues that have produced more debate worldwide throughout the years. Like any issue that is a universal moral problem, there is consistently a piece of the general public that underpins, and another that denounces it. We expect through this examination to decide the reasons why we're all for this training and bolster it completely. To strengthen this perspective in this work we have included three arti... ...kes, Alzheimer, birth abandons, organ transplant and some more. Envision how others will profit by those investigations. We might be even ready to help different nations with the investigation of undeveloped foundational microorganism. We could spare people’s lives or make them live somewhat longer until a genuine fix is found. We have looked into numerous zones of early stage foundational microorganisms. We have disks how the administration takes play in the exploration of undeveloped immature microorganisms. We likewise contact how early stage undifferentiated organisms are made, and that there are various approaches to take early stage immature microorganisms without devastating the undeveloped organism. At long last we had the option to discover one FDA affirmed trail continuing including early stage immature microorganism research. We still haven’t chose if this is a positive or negative exploration as there are a wide range of perspectives and purpose of perspectives on this debate subject. Supposition we need to settle on a truce on this one.

The Panini Company Business Plan

Strategy â€Å"The Panini King†Ã¢ will give newly made Panini’s in a brief timeframe with a few decisions in the sort of bread, cheddar and meat for the clients. There will likewise be sideâ€dishes, for example, chips, plunges, and salads.Advertising We will compose a custom research paper test on The Panini Company: Business Plan explicitly for you for just $16.05 $11/page Learn More It is being arranged and worked by an informed and tremendously experienced business person, Mr. Diminish McConkey. Since economic situations in a territory can significantly affect the benefit of the eatery (Goodpasture et al), â€Å"The Panini King† situated in a bustling business zone will fulfill a neglected interest for inexpensive food do-it without anyone's help (DIY). The Panini King isn't â€Å"just another† inexpensive food organization rather it will be aâ unique blend of magnificent tweaked food at esteem evaluating in an engaging climate. Our examinations and experience show that clients (1) need an incentive for everything thatâ it buys, (2) a perfect eatery (3) need decisions (4) need helpful proposals, and (3) need snappy assistance †a need for any cheap food organization (restaurantowner.com). Panini King will do thisâ by giving tweaked, new and delicious sandwichesâ within a short casing of time. It will likewise give clients choices in bread, cheeses, and meat in their Panini’s alongside a sound servings of mixed greens, chips, and beverages. â€Å"In 2010, the United States inexpensive food advertise is estimate to have an estimation of $57.6 billion, an expansion of 12.1% since 2005† (McCarty).This plan is set up to set up the monetary practicality of the eatery and to bring $40,000 up in a 7-year term credit to back the gear and leasehold upgrades. Extra financing required will be given by the proprietor. Goals In the initial three years of activity the targets are to make the joint a well known goal for c lients, holding the expense of food under 30% of income, keeping work cost between 25 to 30% of income, arriving at yearly deals volume ofâ 1 million dollars, controlling expenses, and recruiting experts, for example, CPA’s, to hold the business under control.Advertising Looking for research project on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Mission The mission of â€Å"The Panini King† is to be a chief cheap food organization. Our visitors won't simply make the most of their Panini’s yet additionally appreciate the mood when visiting The Panini King, planning to give an encounter that is as satisfying to the faculties all things considered to the sense of taste. With its agreeable, conversational environmental factors, and quality fixings, it is anything but difficult to perceive any reason why Panini King would prevail in its crucial (Bread, 2009). Keys to Success There are key ou ter elements that are outside the control of the proprietor however can have yet are probably going to affect business (IBISworld). Nonetheless, the keys to our prosperity lies in : (1) Creating a well disposed and agreeable climate that will separate us from our rivals. (2) Serving sound menu choices at unparalleled costs in a spotless domain, reliably. (3) Controlling expenses and (4) Hiring and holding the most reasonable individuals for the activity. Organization Summary The recognizing attributes of the Panini King will be Entertaining environmental factors, Quality food, Variety, Longer hours, Self-administration, and Friendly representatives. Organization Ownership Peter McConkey, theâ sole owner of the Panini King with Bachelors in Science certificate from University California with Major in Economy and Minor in Management. Mr. McConkey had his underlying experience from family claimed business dependent on which he has propelled his own business activity. He likewise has i nvolvement with dissemination and client relationship and has exhibited his aptitudes in showcasing and publicizing. Start-Up Summary Panini Joint’sâ start-up costs incorporate Restaurant Layout †representatives, and experts to design leasehold enhancements and inside plan. Travel †Travel costs for Mr. Diminish to make a trip to his area of business. Rent Hold Improvement/Equipment †would be introduced after the underlying arranging. Showcasing Strategy A blend of TV commercials and circulation of flyers to neighborhood organizations will be utilized to report the opening of the restaurant. Local radio and print media will likewise be utilized to declare the opening of the best and just Panini cheap food organization in California. Free Panini’s will offered to the initial 100 clients and a novel idea of having Panini’s named after clients who visit the joint the most and spot it in an unmistakable spot. A definitive type of publicizing is the informal exchange and this is the thing that we will urge our devoted clients to do on a continuous basis.Advertising We will compose a custom research project test on The Panini Company: Business Plan explicitly for you for just $16.05 $11/page Learn More Sales Strategy The business procedure is to give best client assistance to increaseâ repeat customers.â Once the business comes to over $ 400,000 every year we intend to open extra joints in different urban areas across USA. We mean to establishment the name and the business framework the nation over and keep up a normalized way to deal with all focuses. This thusly will bring about more occupations creation which will be accessible to youthful, dynamic and persevering people. Book reference Goodpasture, John et al, Restaurant Market Analysis. College of Wisconsin-Extension, 1994. Web. IBISworld â€Å"Takeaway Food Retailing in Australia†. 2009. Web. Mccarty, Michael â€Å"Fast Food Market Forecast †The Subway Exam ple of Strategic Product Positioning.† Fast Food Market Forecast †The Subway Example of Strategic Product Positioning. 2007. Web. Panera Bread. The Proof is in the Success (2009). Web. What Do Customers Want? (2009). Web. This research paper on The Panini Company: Business Plan was composed and presented by client Bodhi Cruz to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it as needs be. You can give your paper here.

what am i doing

what am i doing I thought, since my last post was actually quite uninformative re:MIT facts and information, and instead I just blogged my feelings (which isn’t all bad, I suppose) today I could actually tell you what I’m doing this semester. 6.832 class. I had the most information about this in my last post actually, but to recap: Professor Russ Tedrake’s goal is to construct a paper airplane that he can throw from MIT and have it land accurately in Harvard Square. His lab has already made a paper airplane that can repeatedly land on a perch, the way birds do, and he is fascinated by the way passive mechanisms allow us to move about. For example, this robot falls down a ramp in a walking motion (no power, no motors, no electricity!) showing how purely mechanical designs can be efficient and effective. So, we should really be taking more advantage of that in roboticsa principle he impresses on students every Tuesday and Thursday in 6.832: Underactuated Robotics. Help I’m surrounded by grad students :O one of them actually works in the lab where I’m doing my thesiswe’ll get to that later! 21W.755 This past weekend, my homework assignment was to eavesdrop (or “carefully overhear”) some strangers’ conversation. On getting into an uber, I took detailed notes on a completely random person’s dramatic conversation about when she would turn 21 and be able to purchase alcohol, whilst complaining about a group of people that ruined the party they were coming from. I hoped they couldn’t see me typing all this into my phone. 21W.755: Reading and Writing Short Stories is an incredibly difficult class to get into. I almost didn’t, actually, but I suppose crossing my fingers and praying that seniority would work in my advantage helped. I also desperately needed to fulfill my HASS-Arts requirement (we’re required to take at least one each of Arts, Social Sciences, and Humanities designated courses) and so I’m glad that I’m in this class, both because I really wanted to take it and also because I need to graduate.^^; So why was I told to listen to a stranger’s conversation? Our professor, Shariann Lewitt, tells us to pay more attention to the world around us. Each class it’s something differenta smell, a sound, a texture or tactile feeling. This reminds me of something David Foster Wallace wrote, which I can’t for the life of me remember the title of the book or text, but he says essentially that writers are just incredibly thirsty observers (I believe his word was “nosy”), living for witnessing others’ moments. I hope I will become a better writer, and a better observer. I have quickly learned why the class was so full the first dayI’ve learned so much already. 21G.038 21G.038: China in the News: The Untold Stories was also slightly oversubscribed the first day, but I luckily got to whip out my Chinese minor privileges to stay in the course. I actually wasn’t sure what to expect for this class until the first day, but as it turns out, the course focuses on the politics of framing. This means, the politics of how the frame of some image (or writing, or film, etc.) is chosen. A frame is a “single story”, a single perspective on an issue. For China, the frame is often about communism and censorship and a generally negative filter, so it makes for a particularly good case study. We also discuss China-U.S. relations, and China’s own internal dialogues on various issues. I’m quite glad I chose to take this course, and I’m excited to learn more about the very modern Chinamy mother, having left in the ‘80s, is a bit more removed from the most recent developments. 2.THU This is the first year I’m taking only one technical course and two humanities courses. That’s because 2.THU is not really a classit’s my thesis!!!!!!!!! This means I don’t have classes or anything usual for this ‘course’. Instead, I’m continuing my research in Professor Alberto Rodriguez’s lab this semester, the Manipulation and Mechanisms Laboratory at MIT, fondly nicknamed the MCube lab. I love working here, and I’ve been surprised how much my past experience as a UROP on the DCP team at the Media Lab has really helped (those two years paid off!!) Now that I’m a senior and a lot more experienced, I’ve been able to really be a part of the lab. I attend meetings and reading group (where we read journal papers covering related research) and I’m around enough that I can actually get to know everyone, which I’ve really enjoyed. I was even convinced to take 6.832 by another person in my lab, and we’re now in a study group together. I feel like I’ve been able to get a good taste of graduate school this way, which was my whole intent behind thesis-ing (as a 2A major, I’m not actually required to do one). ??????? So I’ve mostly been asked the question what are you doing in a different context lately: “what are you doing after graduation?” Let’s list the stressful questions college students face from beginning to end, why don’t we: Have you thought about where you’ll apply this year? So, where are you going to college? What are you going to major in? What are you doing this summer? What are you doing after graduation? I wasn’t stressed out about the first two, because my eyes were always set on MIT and I was fortunate enough to apply and get in early action. I was also pretty certain about my major when I enteredI was deciding between Course 6 and Course 2, mainly trying to decide which one was best for robotics, and then I picked 2A-Robotics (lol). Sophomore year I was a lil stressed about #4 because I thought I needed an internship, but I’m really glad, actually, that I didn’t get an internship that year. Instead, I traveled between 3 continents and 6 citiesa summer program in China in June, UROPing in Boston with a surprise stint at some Google warehouses for two weeks (wherein I drove a Toyota Forerunner in San Francisco and it was awful), and finishing up the Muti Water Project in Ethiopia in August. But #5 has been giving me nightmaresor it would, if I could manage to sleep at night. To clarify, I have some options now so I feel a lot better, but at least initially, it was really scary to hit senior spring and think about not having a job after graduation. I really should have been less freaked out, because I am fortunate in that after graduation I could always go home, spend time with the fam, and keep searching, or even do something random and apply to graduate school next fall if it came to that. But since I did not apply to grad school this fall (I want to work first) I was left with a feeling of real panic and (somewhat irrationally) fearing that I would be starving in June. The answer to that question is still basically: I don’t know yet, ask me in a few months. Infinite Jest     Chris and I and a few other students have been doing “Infinite Spring”, where we schedule reading sections of David Foster Wallace’s Infinite Jest with the goal of simply reading and finishing it. We also hold book-club-type meetings every Tuesday where people can get together and discuss if they want. This type of schedule is nice because for most people, including me, the deterrent to reading and especially finishing Infinite Jest is in large part because it is simply enormous (it’s 1000+ pages). I’ve enjoyed it so far, though I should say it is very strange and confusing in many places, and slightly surreal. But I enjoy having something to read after a long day (well I didn’t in like the first 60 pages, but it got more coherent and I do now!) I especially like how the book reflects some of my own feelings back to meas all books do, ultimately, but this one, partly about a high-pressure school, seems particularly apt. Its pictured next to another thing that I enjoyI got this leather travelers notebook with my initials stamped on it from Etsy :3 Running around campus/Boston Here are some pictures, just because: did u kno they have korean skincare products at some CVSs now :O (blogging about how I’ve gotten into skin care is on my to do list lol)   In building 14N, there’s a bunch of posters everywhere, lining the stairwells, the elevator, some parts of hallways. They are particularly aesthetically pleasing and/or funny here, as 14N houses the School of Humanities, Arts, and Social Sciences       Did you know that in Walker Memorial (a building where we all take our exams) there is a bar? It is called the Muddy Charles Pub, and I had to look that up because everyone calls it just “the Muddy” and I actually forgot the real name lol. Anyway, instead of a normal wedge door stop, they prop their door open with a really old laptop and I think that’s hilarious. Also, as its open to the whole (of age) MIT community, this is not a good place to complain about professors or TAs, as my friend helpfully pointed out. My significant other and I went to see the Takashi Murakami exhibit at the MFA one of the Sundays of IAP. I enjoyed these colorful flowers~ Post Tagged #6.832 #photography

The Ceramic Wars Japan Kidnaps Korean Artisans

In the 1590s, Japan’s re-unifier, Toyotomi Hideyoshi, had an idee fixe. He was determined to conquer Korea, and then continue on to China and perhaps even India. Between 1592 and 1598, Hideyoshi launched two major invasions of the Korean Peninsula, known together as the Imjin War. Although Korea was able to fend off both attacks, thanks in part to the heroic Admiral Yi Sun-shin and his victory in the Battle of Hansan-do, Japan did not come away from the invasions empty-handed. As they retreated for the second time, after the 1594-96 invasion, the Japanese captured and enslaved tens of thousands of Korean farmers and artisans, and took them back to Japan. Japanese Invasions of Korea Hideyoshi’s reign signaled the end of the Sengoku (or â€Å"Warring States Period†) in Japan - more than 100 years of vicious civil war. The country was filled with samurai who knew nothing but war, and Hideyoshi needed an outlet for their violence. He also sought to glorify his own name through conquest. The Japanese ruler turned his attention to Joseon Korea, a tributary state of Ming China, and a convenient ladder into the Asian mainland from Japan. Even as Japan had engaged in unending conflict, Korea had been slumbering through centuries of peace, so Hideyoshi was confident that his gun-wielding samurai would quickly overrun the Joseon lands. The initial April 1592 invasion went smoothly, and Japanese forces were in Pyongyang by July. However, the over-extended Japanese supply lines started to take their toll, and soon Korea’s navy made life very difficult for Japan’s supply ships. The war bogged down, and the next year Hideyoshi ordered a retreat. Despite this set-back, the Japanese leader was not ready to give up his dream of a mainland empire. In 1594, he sent a second invasion force to the Korean Peninsula. Better prepared, and with aid from their Ming Chinese allies, the Koreans were able to pin down the Japanese almost immediately. The Japanese blitz turned in to a grinding, village-to-village fight, with the tides of battle favoring first one side, then the other. It must have been evident fairly early in the campaign that Japan was not going to conquer Korea. Rather than have all of that effort wasted, therefore, the Japanese began to capture and enslave Koreans who might be useful to Japan. Enslaving the Koreans A Japanese priest who served as a medic in the invasion recorded this memory of slave raids in Korea: Among the many kinds of merchants who have come over from Japan are traders in human beings, who follow in the train of the troops and buy up men and women, young and old alike. Having tied these people together with ropes about the neck, they drive them along before them; those how can no longer walk are made to run with prods or blows of the stick from behind. The sight of the fiends and man-devouring demons who torment sinners in hell must be like this, I thought. Estimates of the total number of Korean slaves taken back to Japan range from 50,000 to 200,000. Most were likely just farmers or laborers, but Confucian scholars and artisans such as potters and blacksmiths were particularly prized. In fact, a great Neo-Confucian movement sprang up in Tokugawa Japan (1602-1868), due in large part to the work of captured Korean scholars. The most visible influence these slaves had in Japan, however, was on Japanese ceramic styles. Between the examples of looted ceramics taken from Korea, and skilled potters brought back to Japan, Korean styles and techniques had an important impact on Japanese pottery. Yi Sam-pyeong and Arita Ware One of the great Korean ceramic artisans kidnapped by Hideyoshis army was Yi Sam-pyeong (1579-1655). Along with his entire extended family, Yi was taken to the city of Arita, in Saga Prefecture on the southern island of Kyushu. Yi explored the area and discovered deposits of kaolin, a light, pure white clay, which allowed him to introduce porcelain manufacturer to Japan. Soon, Arita became the center of porcelain production in Japan. It specialized in pieces made with overglazing in imitation of Chinese blue and white porcelains; these goods were popular imports in Europe. Yi Sam-pyeong lived out the remainder of his life in Japan  and took the Japanese name Kanagae Sanbee. Satsuma Ware The daimyo of Satsuma domain on the southern end of Kyushu Island also wanted to create a porcelain industry, so he kidnapped Korean potters and brought them back to his capital as well. They developed a porcelain style called Satsuma ware, which is decorated with ivory crackle glaze painted over with colorful scenes and gold trim. Like Arita ware, Satsuma ware was produced for the export market. Dutch traders at Dejima Island, Nagasaki were the conduit for Japanese porcelain imports into Europe. The Ri Brothers and Hagi Ware Not wanting to be left out, the daimyo of Yamaguchi Prefecture, on the southern tip of the main island of Honshu also captured Korean ceramic artists for his domain. His most famous captives were two brothers, Ri Kei and Ri Shakko, who began firing a new style called Hagi ware in 1604. Unlike the export-driven pottery works of Kyushu, the Ri brothers kilns turned out pieces for use in Japan. Hagi ware is stoneware with a milky white glaze, which sometimes includes an etched or incised design. In particular, tea sets made of Hagi ware are especially prized. Today, Hagi ware is second only to Raku in the world of Japanese tea ceremony sets. The descendants of the Ri brothers, who changed their family name to Saka, are still making pottery in Hagi. Other Korean-made Japanese Pottery Styles Among the other Japanese pottery styles that were created or greatly influenced by enslaved Korean potters are the sturdy, simple Karatsu ware; Korean potter Sonkais light Agano teaware; and Pal Sans richly glazed Takatori ware. Artistic Legacy of a Brutal War The Imjin War was one of the most brutal in early modern Asian history. When Japans soldiers realized that they would not win the war, they engaged in atrocities such as cutting off the noses of every Korean person in some villages; the noses were turned in to their commanders as trophies. They also looted or destroyed priceless works of art and scholarship. Out of the horror and suffering, however, some good also appeared (at least, for Japan). Although it must have been heart-breaking for the Korean artisans who were kidnapped and enslaved, Japan used their skills and technical knowledge to produce amazing advances in silk making, in ironwork, and especially in pottery.

Aristotles Legacy Essay - 1151 Words

Extraordinary achievements have been made through ancient civilizations. Philosophers that have changed the way we look at things every day came from the ancient Greek world, especially during the prosperous Golden Age of Athens, Greece. Aristotle, a famous philosopher, taught his philosophy during this period of time in Greece. Using his intellect and astounding ideas, Aristotle created a legacy that influenced people for ages. To start off, Aristotle was a widely known philosopher in the Ancient Greek world born in Macedonia in the year 384 B.C. Not only did he take part in philosophy, but he also contributed poetics, political science, and biology. All of these subjects were taught at his school, the Peripatetic School of†¦show more content†¦Here he met a group of Platonists where he continued to learn about Plato’s philosophy. After staying in Assos for three years, he moved to the island of Lesbos in Mytilene until 344 B.C. It was in this same year that the Mace donian King Philip asked Aristotle to tutor his 13-year-old son Alexandros III later to be known as Alexander the Great. From the lessons he taught Alexander, he found he had some disagreements with Plato which he used to make up his own philosophy. Disagreements Aristotle had with Plato included his, previously mentioned, â€Å"ideal world of eternal beings†. Back when Plato was still alive and teaching Aristotle, this foreign utopia seemed reasonable, but over the years Aristotle began to think that true reality lay in the real, tangible world, not in a world that nobody can see. This concept began the philosophy of Aristotelianism. To teach his new philosophy, Aristotle established a teaching facility. He moved back to Athens, Greece to find a location for his school. It was finally decided to be located in a sacred garden for the Greek god Apollo, the Lyceum. â€Å"At the Lyceum, Aristotle collected a substantial library of scrolls, founded a museum of natural history, and shared his thinking with his students† (Cook OL). To teach his students, Aristotle wouldn’t stay in a closed space. He would rather go outside and show his students theShow MoreRelatedPlato And Aristotle Disagree About Virtue. Plato And Aristotle1403 Words   |  6 Pagesideas about the nature of virtue, which people have virtue when they are born and people can develop virtue when they believe in god. Then, I will follow a discussion of Aristotle’s ideas that virtue can be learned by ourselves. Finally, I will conclude by comparing the two different ideas virtue’s nature. To sum up, Plato and Aristotle’s ideas about virtue disagree. The first philosopher that I will discuss is Plato. Plato is very interesting to study because most of Plato’s ideas are written likeRead MoreHistorical Events That Took Place During The Classical Period1458 Words   |  6 Pagesbook titled Nicomachean Ethics contains his views on the ethics of mankind and how they can be applied on a daily basis. This essay will look critically at how the historical events that took place during the Classical Period may have influenced Aristotle’s work. Aristotle was born in Stagira, located in northern Greece, in 384 BCE. He later moved to Athens in 367 BCE, which was widely recognized as both the intellectual and cultural center of ancient Greece. He exhausted close to twenty years ofRead More Physics of Aristotle Essay1394 Words   |  6 Pageshelped to form the basis of the midieval christian perspective of the natural world. Much of his physics, when combined with Ptolemys mathematical model of planetary motions, was used by midieval thinkers to describe the behavior of the cosmos. 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Possibly the single-most important event of the twelfth and thirteenth centuries for medieval thinkers was the introduction of new translations of Aristotles works. The new translations were the products of work done by Arabic scholars. Up to that point Christendom knew only of Aristotles Logic. It had been widely accepted and was widely respected which meant the new works held great weight. The new translations provided a coherent view of the world that now challengedRead MoreFences Play According to Aristotle1540 Words   |  7 PagesUsing Aristotle’s descriptions of Tragedy, I classify Fences by August Wilson as a tragic play. The elements of tragedy, Troy Maxson as a tragic hero, and tragic plot were evident throughout the play. Also, the feeling of catharsis at the end-which is proper of tragedy, was clearly identifiable. I. Fences fits into the tragic genre based on the points given by Aristotle. 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Probably, the most notable of his works, however, was the Republic, which involved in-depth analysis of a utopia society ruled by philosopher-kings. This work not only helped shape the political considerations in the Gre cian city-states but is still used for referential purposes in modern times. Plato’s legacy offeredRead MoreAristotle Platos Differences in Art and its Culture1023 Words   |  4 Pagesamongst all these, it came from the same agreement in its form of mimesis, in other words, imitation. We will be looking into the context of how over the years brilliant people have created, contributed and transformed their intelligence, leaving legacies behind, and affecting the society today. In a fast paced world where everything is so advanced, interpretations have also turned its course from the very basics of where it all began or probably just seeing how the past have been of influence toRead MoreThe Philosopher Who Was An Ancient Greek Philosopher Essay1553 Words   |  7 Pagesbelieve that Plato was named by his grandfather whose name was Aristotle’s who essentially helped Plato with his traditional name. Plato was also claimed to be the oldest son in his family. Many historians say also that Plato was his nickname and that it referred to be because of his broad physical physique. Although, there is not much evidence of that they say that because of these young boys gave him the name Plato before Aristotle’s was even born. Plato was also assumed to be taught by some of

Examine how and why McDonald’s recently decided to rebrand itself in the UK Free Essays

Introduction This paper will critically examine the key factors behind the recent McDonald’s rebranding campaign in the UK. The main objectives of this research will be to explore why and how did McDonald’s rebrand itself in the UK. This research will also provide an in-depth analysis of the benefits of McDonald’s business model, as well as the significant problems that have been faced, and have generated criticism towards McDonald’s, its product, and its quality of service. We will write a custom essay sample on Examine how and why McDonald’s recently decided to rebrand itself in the UK or any similar topic only for you Order Now McDonald’s Rebranding The fast food restaurant, McDonald’s, has been a significant influence and figure in American culture for decades, and continues to prosper in the USA and around the world. For Ritzer (2011), the McDonald’s brand has become a symbol of the Westernization process, which is driven by the general globalization. Through the company’s success, McDonald’s has developed a profitable business model that has widely adopted by a number of other successful companies around the world, such as IKEA, Pizza Hut, and Burger King (Ritzer, 2011). â€Å"McDonaldization† has become the term to identify organizational systems which look to control their consumers through the McDonald’s business model (Ritzer, 2011). McDonald’s business model has been so successfully in recent times that the company has consistently been ranked as one of the top â€Å"Best Global Brands†; and it can certainly be felt that almost every person around the world has hear d of McDonald’s (Ritzer, 2011). However, the company has recently received quite a large degree of negative criticism with regards to their employment conditions, the quality of their products and the negative effects of these products on people’s health (Ritzer, 2011). Consequently, this has led McDonald’s senior management to consider a rebrand to sustain their competitive advantage in the modern market. In terms of the poor employment conditions, the â€Å"McJob† scheme has lost its appeal to prospective employees because of the low salary and lack of further career opportunities or long-term development for McDonald’s staff (Klein, 1999). In fact, the majority of McDonald’s employees consider their job to be a hobby, although this has now changed in light of the recent economic downturn (Klein, 1999). This attitude suggests that the candidates who apply for employment with McDonald’s consider service industry roles as â€Å"temporary work†, and expect to change their roles in the near future. From the employer’s perspective, the ability to offer a low wage has always been seen as an effective way to cut down on operational costs (Klein, 1999). Recently however, McDonald’s has started to push an additional 50 000 new jobs as part of their new rebranding campaign (Talent Management, 2011). The company is trying to disrupt this associat ion between McJob and poorly paid, dead-end work by connecting both the HR and the Marketing sectors. The main message they are promoting suggests that more than 50% of franchise owners and 75% of restaurant managers started their career as waiters (Talent Management, 2011). Furthermore, the company has recently implemented a general budget planner for their employees which is based on the average salary of a McDonald’s waiter (Bloomberg, 2013). These figures suggest that this level of salary is enough to cover living costs (Bloomberg, 2013). However, this has also stirred much debate across social networks. Elsewhere, McDonald’s has targeted younger people, including students or young adults, as potential employees (Talent Management, 2011), Unfortunately this salary has been shown not to cover their basic living expenses, and nor does the role correspond to the â€Å"dream job† they were expecting (Klein, 1999). With regards to McDonald’s products and service quality, the company has built its success on a tasty product delivered at fast speed. This is significant as efficiency is one of the key dimensions underlying the brand (Ritzer, 2011). Even though the products are considered tasty and are widely enjoyed, the nutritional value and the general effect on the consumer’s health are questionable (Schlosser, 2004). The reputation of the â€Å"healthiness† of McDonald’s products has been widely examined, with documentaries such as â€Å"Super-Size Me† exposing the health risks of consuming McDonald’s products over time (Boniwell and Lucy, 2012). It was shown that are significant risks to major bodily organs that came as a result of this experiment (Boniwell and Lucy, 2012). This attitude aligns itself with the increasing interest in the growing level of obesity among adults and children around the world. Given the fact that one of the main reasons beh ind the obesity is excessive fast food intake, this negatively affects the brand image of McDonald’s (Boniwell and Lucy, 2012). As a result, the company has decided to integrate healthier fast food options within their menus. Jamie Oliver, one of the most popular TV chefs in the UK, has also criticized McDonald’s food. He condemned the company for the poor nutritional content in their products and the overall low quality of McDonald’s food (Marketing, 2012). However, once the company integrated health-related associations into it rebrand, Jamie Oliver actually praised the company (Marketing, 2012). Oliver started supporting McDonald’s after the company started using organic milk and free-range eggs in their menu (Marketing, 2012). Therefore it can be seen that criticism from key institutions and famous celebrities has driven McDonald’s to promote healthy food as part of the company rebrand. This can be seen as McDonald’s has started to provide nutritional information for its products in the restaurant menus. The products have also been redesigned with a view of decreasing the number of calories in them; for example, it is estimated that the calorie content in some McDonald’s meals has decreased by as much as 20%. Despite this, there remain products which are high in calories, such as the popular Big Mac, which still has 490 calories a serving (Daily Mail, 2011). A significant part of this rebrand aims to distance McDonald’s from the image of a â€Å"fast food cafe†, which considers speed as their priority. This implies that the company is trying to change its brand image to be seen as an â€Å"upscale restaurant†, thereby delivering better quality service and products (Humans Invent, 2012). This can be seen in the redecoration of the restaurants’ interior to be more â€Å"restaurant-like† in their design. These actions suggest that the company is attempting to distance itself from the primary factors that, in the beginning, actually have contributed to the widespread development of McDonald’s brand image: efficiency, calculability and speed. However, some sources argue that it would be quite difficult for the company to change the target market from being consumer’s expecting quick service and standard McDonald’s food meal to ones expecting a nice and pleasurable experience (Humans Inve nt, 2012). Elsewhere, McDonald’s rebrand aims to target families with children that visit the restaurants for lunch or for dinner. This implies that McDonald’s typical customers, namely teenagers and children, has contributed to decrease the value of the brand image (Humans Invent, 2012). Consequently, the majority of McDonald’s restaurants in the UK have been redesigned to look like a contemporary family restaurant (Humans Invent, 2012). This implies that the whole seating arrangement and interior design has been changed to suit the family needs. Despite this, the food quality is still not considered to be for everyone; therefore it is questionable whether the redesign and changes in the menus will attract the correct consumer. A similar rebranding campaign was integrated by the superstore Wal-Mart, where the management tried to integrate celebrity endorsement to change brand image (Frying Pan News, 2011). However, given Wal-Mart’s brand reputation and history, this campaign was widely considered to be a failure. Therefore, the question still remains whether the current rebranding strategy will work for McDonald’s as the company is trying to completely change a brand strategy that has been hugely successful for 50 years (Elliott, 2011). McDonald’s had already tried to integrate new products in the past, such as offering Deluxe Line Burgers, but these strategies have failed (Elliott, 2011). This suggests that McDonald’s targeted children as well as families, anticipating that parents would come to McDonald’s to please their children. Therefore the needs of a target market did not correspond with the positioning of a new â€Å"Deluxe† product which led to the failure of the line (Elliott, 2011). Currently, McDonald’s is attempting to change the product, promotion, positioning, and physical evidence of its brand in line with the new target market. However, despite all of these changes, there is still a chance that this will not be successful. Conclusion The aim of this essay was to explore the key reasons behind the new McDonald’s rebranding strategy. It can be seen that the company has decided to move away from the old rebranding strategy which has been successful for the last 50 years. McDonald’s has started to integrate changes into every aspect of its marketing mix. This rebranding has altered the nature of McJob, the health value of the product and the quality of the service. The new rebrand strategy has also introduced new targeting and positioning strategies, as well as affecting the promotion, physical product and people aspects of the McDonald’s brand. Despite the efforts of the new rebranding strategy, the levels of success remain questionable and it could be considered that rebranding may actually decrease the value of McDonald’s brand in the context of its association with American and pop culture. Likewise, it may fail to attract the new target market which could result in additional costs fo r the company. References: Bloomberg (2013) McDonald’s Employee Budget Planner Assumes 2 Jobs at $13 an Hour. Available: http://www.bloomberg.com/news/2013-07-15/mcdonald-s-employee-budget-planner-assumes-2-jobs-at-13-an-hour.html (Accessed on 14/11/2013). Boniwell, I., Lucy, R. (2012) Personal Well-Being Lessons For Secondary Schools: Positive Psychology In Action for 11 to 14 years old, McGraw-Hill: UK. Daily Mail (2011) It’s a (salty, fatty, saucy) McWrap! 600-calorie breakfast is worse than Big Mac, Available: http://www.dailymail.co.uk/news/article-2054942/McDonald’s-McWrap-600-calorie-breakfast-worse-Big-Mac.html (Accessed on 14/11/2013). Elliott, C. (2011) â€Å"It’s junk food and chicken nuggets: Children’s perspectives on ‘kids’ food’ and the question of food classification†, in Journal of Consumer Behaviour, 10 (13): 133-40. Frying Pan News (2013) Walmart Celebrities: Which Side Are You OnAvailable: http://fryingpannews.org/2013/07/30/walmart-celebrities-which-side-are-you-on/ (Accessed on 14/11/2013). Humans Invent (2012) McDonald’s gets a face-lift. Available: http://www.humansinvent.com/#!/4429/McDonald’s-gets-a-face-lift/ (Accessed on 14/11/2013). Klein, N. (1999) No Logo: Taking Aim at the Brand Bullies, Knopf Canada: Canada. Marketing (2012) Jamie Oliver praises McDonald’s healthy eating agenda. Available: http://www.marketingmagazine.co.uk/article/1142906/jamie-oliver-praises-McDonald’s-healthy-eating-agenda (Accessed on 14/11/2013). Ritzer, G. (2011) The McDonaldization of Society 6, Pine Forge Press: USA. Schlosser, E. (2004) Fast Food Nation: The Dark Side of the All-American Meal, Allen Lane The Penguin Press: UK. Talent Management (2011) McDonald’s Aims to Rebrand the ‘McJob’. Available: http://talentmgt.com/articles/view/McDonald’s-aims-to-rebrand-the-mcjob/1 (Accessed on 14/11/2013). 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Operation Gomorrah Essay Essay Example

Operation Gomorrah Essay Paper â€Å"Operation Gomorrah† Ingram recalls her childhood experiences of war within her place metropolis of Hamburg. Germany. The composing techniques and elaborate descriptions within the autobiographical narrative reflect Ingram’s sensitive nature and the emotional nexus she has to her childhood because of this traumatic event. â€Å"I was eight old ages old and a respectful. obedient kid. But one twenty-four hours in late July my female parent asked me to make something and I disobeyed her. and I shall be everlastingly glad that I did. † ( Marione Ingram 123 ) Normally a male child who is merely 8 old ages old should be blue and arch. However. at the beginning of the narrative. the writer tells us that he was thought to be a respectful. obedient kid by others. The secret plan that Ingram does non desire to direct his babe sister Renate to his cousin’s flat ( 123 ) indicate that Ingram has his ain ideas. has his likes and disfavors. But he is so sensitive that he cares excessively much about what others think. He loves his female parent. he does non willing to allow her down. So. although he does non desire to travel outside from within. he tried ( 123 ) . We can conceive of that how much joy and pleasance of childhood he has lost to coerce himself to populate up to this repute to be respectfu l and obedient. We will write a custom essay sample on Operation Gomorrah Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Operation Gomorrah Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Operation Gomorrah Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This is excessively barbarous to this small male child. But he was thrilled to be out-of-doorss ( 123 ) . At that minute. there must hold been an intense internal struggle in his bosom. On the one manus. he does non willing to destruct his repute to be obedient every bit good as allow his female parent down. but on the other manus. he can non pull off to get the better of his internal frights. After a battle. he turned back and so began to travel rapidly to place ( 123 ) . When he thought back to the whole narrative. he found that if he had followed his mother’s way to transport his babe sister to his cousin’s flat and he himself stayed at that place. he would non hold experienced the great catastrophe: the Operation Gomorrah. For the obedient kid. he regrets for his whole life for that lone one resist. His sensitive makes him a individual who ever thinks excessively much. That he ever considers the feelings of others. repent the yesteryear and be worried about the here after makes him a shilly-shally and inner-turmoiled individual. Ingram provinces â€Å"I pulled mother off from the range. tugging first one hitch arm and so the other. I managed to acquire her caput and a shoulder into the dining room†¦Ã¢â‚¬  ( 124 ) â€Å"I was sitting on the floor with her caput in my lap. seeking to believe what to make. when coming from the underside of the stairwell where I’d left the baby buggy I could hear the swoon sounds of my babe sister’s whimpering†¦Ã¢â‚¬  ( 124 ) â€Å"There were no air raids to upset us. though I woke up frequently to see if she was still unconscious†¦ † ( 125 ) . When his female parent was ill. the 8-year-old lithe male child took the duty of taking attention of his female parent and his babe sister. His behaviour described in this portion gave me the feeling of unreal. He took attention of his female parent and babe sister so carefully that he can even hear the swoon sounds of his babe sister’s wailing from the underside of the stairwell. He was worr ied about his female parent and babe sister and tomorrow’s life. so he woke up frequently during that dark. It is wholly non like a small boy’s behaviour. All of these secret plans indicate that Ingram has elusive nervousnesss. He is sensitive to environment. â€Å"I looked at female parent and I understood† ( Marione Ingram 125 ) . What did this small boy understand from two adults’ conversation? At first reading I do non understand what he got. But so I understood that Inge was loath to assist them during that despairing state of affairs. From Inge’s talk. emotion and action. he and his female parent understood the cardinal point. He is so smart and sensitive to things. His sensitiveness inspires his thought. He is good at observation and analysis. I have to look up to the small boy’s apprehension. But the small male child did non demo any unhappiness or lose his pique about his cousin’s attitude. He was so quiet merely maintain his idea in his head. As for the catastrophe. Marion Ingram used abundant item description to demo the pandemonium scene. He describes his former playfellow like this â€Å"She was keeping her favourite doll. keeping it tight and turning somewhat off as if she feared I might seek to snap it from her†¦Ã¢â‚¬  ( 127 ) . The description showed a girl’s behaviour in despairing state of affairs vividly. There are besides many environmental descriptions during the bombardment. â€Å"A false morning lit the southeasterly sky. rouging mother’s cheeks and painting the walls of edifices on our side of the street a lurid red†¦Ã¢â‚¬  ( 128 ) . At one point between life and decease. Ingram still have one portion of his bosom refering his mothers’ emotion and retrieve everlastingly. When he was in his mother’s arm. he was detecting how other people seeking to last. â€Å"Then a adult female transporting an baby came running down the street along the same path we had taken. She was followed by a immature adult male dressed in the khaki trunkss and shirt of a Hitler Youth. I thought they must be fliting from a bomb shelter that had been damaged. perchance the 1 female parent had been heading for when we foremost left our flat building†¦ † ( 131 ) . There are abundant psychological and action descriptions. â€Å"I thought they must be fliting from a bomb shelter that had been damaged†¦Ã¢â‚¬  ( 131 ) . â€Å"I thought his trouble might be the hot air current howling down the avenue in forepart of us and about expected to see him lifted up as he ran†¦Ã¢â‚¬  ( 131 ) . â€Å"I idea I could hear their shrieks and ducked down into the crater with my eyes closed and my custodies oter my ears. † ( 131 ) . â€Å"When it seemed that I was approximately to smother. I pulled the cover off and stuck up my head†¦Ã¢â‚¬  ( 131-132 ) . â€Å"When I closed my eyes it felt as if we were lying between railway paths while an eternal tra in rumbled over us so swiftly†¦Ã¢â‚¬  ( 132 ) . All these descriptions are so all right. specific and smooth that about give us a film image. Sensitive and delicate as he is. he is able to retrieve every individual item. every alteration in emotion. every piece of his idea. In decision. Marione Ingram concludes abundant item descriptions in this essay that even gave readers the feeling that this narrative is non his ain narrative. In this manner. the writer shaped a sensitive character from different point of position. And because of his sensitive nature. he is besides a shilly-shally individual who ever suffers intense interior battle. he is a good mind and perceiver which made him a good author. he is a really sort individual who would see for others at every proceedingss.